Legacy Marketing

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Fridays sought a plan to update the perception of the brand for Millennials and Millennial-minded individuals to drive consideration.

In response, Legacy engaged Millennials at music festivals, outdoor parks and influencer events by bringing them new, custom-built technology such as the Twitter Vending Machine (a pre-populated tweet generator that dispenses fun prizes) and the DubSync Booth (a machine that allows guests to lip sync hit songs and share out via email). This engaging tech provided platforms for entertainment, social sharing and a means to drive traffic to local restaurants.

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