us tennis association
As the popularity of professional tennis began to level out, Legacy was tasked to help raise awareness and generate ticket sales for USTA-sanctioned tournaments and the U.S. Open Championship.
We took to the road with a 40-foot branded tour bus, geared up to visit five tournament markets leading up to the U.S. Open in New York City. In each market, tennis stars including Andy Roddick, James Blake and Tracey Austin signed autographs and posed for digital photos at high-traffic locations. An SMS text message program allowed consumers to enter a sweepstakes to win a trip to the U.S. Open. The program was extended with a US Open satellite viewing party for more than 500 guests at Navy Pier in Chicago.