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mattel activation

In conjunction with the launch of their new series of WWE action figures and accessories, Mattel, one of WWE’s strategic partners, tagged Legacy to create a hands-on experience that would excite WWE fanatics everywhere.

Legacy developed a playful, on-concourse activation at 36 WWE events across the US and Europe that allowed fans to be the first to get their hands on the coveted WWE superstar action figures. This dynamic display featured interactive cases that engaged consumers in live play with the action figures, as well as photo opportunities and WWE superstar appearances. 

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