Legacy Marketing

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yokohama tire

lpga classic

Building on Yokohama Tire’s sponsorship of an LPGA event, Legacy was tasked to create a highly-customized attendee experience that amplified the current brand campaign which focused on how well the organization knows their customers.

Legacy delivered an extremely personalized experience that transcended the assumed sports property activation and created even deeper connections between the customer and the brand. From individualized invitations, personal event concierges, customized in room amenities, personalized gifting, custom tailored evening events, VIP tournament viewing, exclusive access golfing opportunities and intimately purposeful leadership exposure, each touchpoint was carefully crafted to deliver a heightened level of personalization that left customers speechless. The brand came to life in a highly tangible and unexpected way for all those in attendance.

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