go 360º clean
L’Oreal launched Go 360 Clean as an entirely new face washing system targeting appearance-conscious college students.
To create awareness, Legacy created an innovative mobile tour that traveled to college campuses nationwide, building engagement and creating buzz for this new product category but also to teach the audience a better way to ‘Go 360 Clean.’ We deployed a hub and spoke system to maximize impact on campus. A custom built airstream was coupled with a fleet of highly mobile gem car face washing stations that connected with students everywhere on campus. We further deepened the impact with multiple social extensions, in-dorm advertising and on-campus yoga events.