join the pack tour
The NHL’s Arizona Coyotes sought to build their fan base while inspiring greater youth hockey involvement.
Legacy brought the excitement of Coyotes Hockey into the community through a mobile tour. The tour activated at a mix of youth hockey, family-focused and other community events, engaging thousands of fans, new and old. The tour experience put fans into the game with a virtual slap shot game and divvied up personalized team draft cards alongside many other interactive elements. Player and mascot appearances also helped bring the game of hockey and culture of the Coyotes closer to the fans.