interactive draft card app
The NHL’s Arizona Coyotes sought to build their fan base while inspiring greater youth hockey involvement in one of the warmest regions of the country.
Along with a full mobile tour experience, Legacy developed and produced a Coyotes Digital Draft Card App to truly make fans a part of the team and increase engagement. The app experience invited fans to take a personal photo and enter their “player” stats (such as name, hometown, birthday, age, weight and height) to receive a personalized, branded printout right onsite—designed in the style of traditional hockey draft cards.
The digital draft card app was named "Best Sports Marketing Application" at the Internet Advertising Competition.