marc by marc jacobs
follow the sun tour
MBMJ sought to position the spring and summer eyewear collection as a lifestyle brand to fashion-forward millennials.
Legacy accomplished this by creating a mobile retail shopping experience deployed in New York City, Los Angeles and Miami to introduce the latest eyewear collection. The experience featured an on-site retail store to encourage immediate purchase through a consultative sales approach highlighted by product customization. To deepen the lifestyle connection, the space allowed consumers to complete transactions, walk away with customized sunglasses, listen to exclusive playlists and instantly print their most fashionable selfies with the new eyewear.