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fútbol kingdom

To connect Burger King to key Hispanic Markets (as well as 2nd and 3rd-generation Hispanics) on a national level, Legacy created a series of innovative, street level fútbol events for eight markets across the United States.

The interactive FÚTBOL KINGDOM program provided families and soccer enthusiasts a free experience that featured SoccerShowdown, an internationally known team of European champion freestyle and street ball players, and an interactive head-to-head demonstration. The event series also involved an array of thrilling challenges and activities for attendees, such as the Campo de Conquista (obstacle course); Power Ball (power & accuracy) and Matapenales (blocking ability). All of these activities were accompanied by non-stop, high-energy music and chances to receive branded giveaways.

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