celebrate the spirit
In support of 2016 Summer Olympic Games location announcement, Coca-Cola wanted an event celebrating its summer and winter Olympic commitment and the the launch of its new “Open Happiness” campaign with top retail customers, internal teams, and key stakeholders.
Legacy created a spectacular event in honor of both Olympics that featured Coca-Cola’s “six pack” of Olympic athletes. During the event, Coca-Cola revealed their retail marketing plan for the Vancouver Winter Olympics via on-site display and a video presentation. Autograph sessions and photo opportunities with Olympians bolstered memorability while Olympic pin trading fostered crowd interaction, captured digitally and shared with attendees.