the football four pack bar program
big ten network
To support the launch of The Football Four Pack, BTN’s new college sports programming, Legacy developed and launched an on-premise program that reached passionate fans at a key point of BTN consumption—sports bars.
Promotional events in sports bars across Chicago and Detroit featured BTN POS, collateral and apparel that boosted messaging, and BTN Ambassadors hosted Big Ten football trivia nights every Saturday of the season.
An “Ultimate Football Fan Pad” sweepstakes also awarded one winner the ultimate fan prize consisting of a big screen TV, couch and apparel from their team of choice, further increasing overall fan participation.