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absolut stuga

To showcase the history, heritage and unique production story of of Absolut Vodka in a way that is bold, authentic and uniquely Absolut, we created Absolut Stuga. Stugas are traditional Swedish cottages where Swedes go to escape and unplug. Absolut Stuga was an immersive brand experience where the communal setting seamlessly mixed simplicity and high tech allowing bartenders to explore and discover both emotional and rational reasons to rediscover Absolut. Coupled with cutting edge chefs and musical acts drawn from the local markets, bartenders were left awed and definitely reengaged with Absolut.

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