When you think of sports, perhaps entrepreneurs aren’t the first group of successful businessmen that come to mind. Rather, it’s multi-millionaire athletes and multi-billionaire ownership groups.
But now, it looks like both of these groups are considering entrepreneurs and how they can build upon their success in a new way.
Recently retired NBA superstar Kobe Bryant has long said he wants to be known more for his off-court success in building businesses that leave a lasting legacy than he does for his basketball career (tall order). And he’s starting in his own lane, investing in sports drink challenger brand – BodyArmor. BodyArmor will compete with Gatorade and Powerade, brands Bryant is intimately familiar with from his tenure as a superstar athlete.
Similarly, mega-brands Microsoft and the Green Bay Packers have paired to develop a $10 million-dollar partnership, “TitletownTech,” designed to spur economic advancement via entrepreneurship in Wisconsin.
Titletown Tech, conveniently located adjacent to historic Lambeau Field, will offer an 18-week accelerator and offer resources straight out of Microsoft’s Seattle headquarters. While starting with a small investment by Silicon Valley standards, the partnership is designed to grow, evolve and become a model for future programs.
Not to be left out, especially when dominating the World Series news boards, the Los Angeles Dodgers have joined the tech investor game in 2015 by launching an accelerator with R/GA. One of the 20 startups to graduate the Dodgers accelerator is FieldLevel, a private social network connecting high school athletes, high school coaches and college recruiters. Currently fundraising, the company is predicted to raise $2.35 million in the current round and cite 40,000 players across 10 sports as users.
We can’t wait to see what’s next!