Did you know that annual sales in bars and nightclubs far exceed sales for all four major American professional sports leagues and movie theaters combined? This is just one reason brands should be utilizing the on-premise for their product and service promotions. And we're not just talking beer and liquor brands. In fact, non-alcoholic brands have the benefit of standing out even more as the only player in the space.
Learn more by checking out Legacy's whitepaper on nightlife activations.