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INSTAGRAM STATISTICS RELEVANT TO ANY SOCIAL STRATEGY THIS YEAR

Any good event has a shareable feature, usually in the form of social media. A great pic on Instagram can give attendee’s followers experience-envy and allow for increased foot traffic at your next activation.


Social Media Today released key Instagram statistics to keep in mind when planning your event’s social strategy:


- 70% hashtags are branded


- 71% US businesses use Instagram
     


- 80% users follow a business
     


- $4 billion mobile ad revenue
     


- 79% more engagement with location
     


- 70% posts go unseen
     


- Photos>video, 36% more popular
     


- 65% top posts feature products
     


- Photos with faces get 38% more likes
     -


- UCG has 4.5% higher conversion