It’s only a matter of time until Gen Z has more buying power than Millennials and marketers fully shift their target audience to the younger audience. Gen Z has never lived a day without the Internet and as a result, at least in portion, they have an average attention span of eight seconds. So, how do marketers effectively market to this group. Two words: viral sharing.
Here are 10 tips for making the Gen Z connection. For more detail on each, visit Chief Marketer.