We love activating for Elyx, partly because the custom brand assets are always so luxurious and aesthetically pleasing – can you say a mix of rustic and bold with copper accents to our hearts content?!
What’s particularly wonderful about this brand is we are often able to use the same assets for multiple activations throughout the US. These brand assets travel from city to city to bring the Elyx experience to consumers. Something unique about Absolut Elyx is that they have a home base in the Hollywood Hills, where their fully branded mansion welcomes guests to authentic and unforgettable parties. From seated luncheons to late-night soirees, the Elyx House LA is always event-ready.
Recently, Legacy has hosted an array of events in this stunning, one-of-a-kind venue.
A-list star-studded evenings of specialty Elyx cocktails and dancing often grace the Elyx House LA halls. From product-launch after parties to holiday festivities, celebrities, fashion houses, production companies and invite-only organizations utilize the space to welcome hundreds for guests.
When Legacy activates these events we look to build the experience from the time attendees walk through the copper doors until the last records are scratched. For one of the holiday parties hosted at the Elyx House LA this winter, we developed special “WOW” factors for guests to search out including a roaming magician, a violinist balancing on a 20’ pole (yes, really) and a copper “Fun Machine.”
Because of it’s luxury and LA area location, the Elyx House really comes alive during awards season. This year, we helped Elyx host viewing and after parties for some of Hollywood’s most glamorous nights. Guests dressed as elegant as nominees and tasted premium Elyx cocktails and gourmet truffle popcorn throughout the viewing. As the award show host cracked the last joke and the final curtain fell, guests were treated to a buffet dinner featuring an Elyx House favorite – lasagna cupcakes. A-list DJs got the after party going for over 475 guests and some of Hollywood’s most elite made sure to stop by.
Event Marketer recognizes the strategy behind elevating luxury brands through showcasing products in context. Read their thoughts on the Elyx House LA here, or pick up a copy of their March issue.