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HOLD THE PHONE!
Disconnect phones, reconnect people.
Technology + digital + trends
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ABSOLUT(ELY) AWESOME RECOGNITION FOR ELYX HOUSE LA
Legacy loves activating at the Elyx House LA, and is thrilled Event Marketer is recognizing the luxury venue.
event marketing + activation + event markting
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GEN Z CARES IF YOU'RE "COOL"
Effectively marketing to Gen Z has nuances other audiences don’t. We’re sharing tips to breakthrough.
Gen Z + brand marketing
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BRANDS SUCCEED WITH APRIL FOOL’S PRANKS
An unofficial compilation of the best brand 2018 April Fool’s pranks.
brand marketing
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FROM FAST FOOD TO FAST FASHION
It started with Pizza Hut and Taco Bell and has made its way to Doritos – food apparel that is.
brands + trends
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COOL CHICAGO EVENT SPACES
Crain’s Chicago has released their list of the 2018 best new event spaces.
events + experiential marketing
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MARKETING AND THE REPEAL OF NET NEUTRALITY
What does the repeal of net neutrality mean for marketing professionals and how should you prepare?
marketing + digital
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NCAA FACTS AND FIGURES
From scandals to fierce rivalries, what does the NCAA fan base actually look like?
sports marketing + sports + sponsorship
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GETTING THROUGH WINTER WITH A LITTLE HELP FROM KAHLÚA
When weather effects shipments, travel and on-site elements, we get through winter activations when we ‘just add Kahlúa.’
experiential marketing
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KNOWING YOUR FLIGHT IS DELAYED... BEFORE THE AIRLINE TELLS YOU
When you travel as much as we do, any extra information is appreciated.
AI + artificial intelligence + digital + travel
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Virtual & Augmented Reality for Marketers –Top 3 Things You Need to Know Today
While both VR and AR are extraordinary technologies with many similarities, their specific use-cases for brands and marketers differ significantly.
augmented reality + virtual reality + AR + VR + digital + experiential marketing + emerging technology + event technology
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GO WITH THE FLAW
Diesel fights back against fakes by selling authentic pieces with tell-tale knockoff errors in a Canal Street popup shop.
pop up activation + experiential marketing
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GRAB-N-GO GROCERIES AND CASHIER-LESS PAYMENT IS JUST THE BEGINNING
Grab and go grocery shopping is gaining traction and with its utilization of cashier-less payment, may be the way of the future.
emerging technology + trends + experience
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FAN FAVORITE SUPER BOWL COMMERCIALS
Legacy HQ has spoken! Here are our favorite ads from Super Bowl LII.
advertising + sports
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SOMETIMES BEING BAD IS OH, SO GOOD
Spinning negative feedback into compliments is a growing trend in advertising.
trends + advertising
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AR GOES MAINSTREAM WITH IN-HOME FURNITURE VIEWING
Ikea and Pottery Bard are just two home décor companies allowing consumers to preview items in their own space.
digital + augmented reality + trends
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