Building connections that last: How to create the most authentic brand experiences
Is Authenticity the Missing Piece in Your Marketing Puzzle? Today’s consumers are savvier and more skeptical than ever. With AI-generated content floods, social media filters, and perfectly curated ads, every message your audience hears is met with a raised eyebrow. Trust—once the foundation of good business—has become a precious commodity. How can brands bridge the […]
How much does branding cost? Here’s your answer
If you are reading this, you know exactly what branding is and its power. For those, who do not, branding is not just about making the business visible; it is more than that. And Seth Godin- a popular marketing expert and an author, has explained it beautifully. “A brand is the set of expectations, memories, […]
Employee advocacy software can elevate your brand
Be it celebrity marketing, influencer marketing, or a brand ambassador program- a massive part of brand building and marketing is having people advocate for your product, brand, or company. And who better advocates for your brand are those who work behind it every day to make it a better experience? That is where workplace empowerment […]
How brand awareness metrics help your brand
Want to know how to promote and let people recognize your brand? Brand awareness refers to the consumers’ knowledge of a specific brand or product. They are more likely to buy or recommend a business’s products to a colleague if they can recall and recognize them. Have no idea how well-known your brand is? Keep […]