Revolutionizing corporate events with AI
In today’s fast-paced corporate world, the pressure to deliver seamless and memorable events has never been greater. Event planners and corporate decision-makers are constantly seeking ways to enhance efficiency, improve attendee experience, and stay ahead of the competition. Enter artificial intelligence (AI)—a game-changer that’s revolutionizing the way we plan, execute, and measure the success of […]
ROE: How to measure success with experiential marketing programs
Experiential marketing goes beyond traditional sales metrics, focusing on creating meaningful connections and memorable experiences. To gauge the success of your experiential marketing program, consider these key metrics: 1. Brand Awareness How recognizable has your brand become? Use surveys or social media listening tools to measure increased brand mentions, shares, and discussions. Are more people […]
Building connections that last: How to create the most authentic brand experiences
Is Authenticity the Missing Piece in Your Marketing Puzzle? Today’s consumers are savvier and more skeptical than ever. With AI-generated content floods, social media filters, and perfectly curated ads, every message your audience hears is met with a raised eyebrow. Trust—once the foundation of good business—has become a precious commodity. How can brands bridge the […]
Embracing sustainability in experiential marketing
In the ever-evolving world of brand marketing, sustainability has emerged as a critical trend shaping the future of how brands connect with their audiences. This presents a unique opportunity to innovate and lead the charge in creating sustainable brand experiences that resonate with eco-conscious consumers. As more people seek brands that align with their values, […]
Energizing corporate events: embracing engagement & experiences
As consumer experiences have become more engaging, personalized and unique, we’ve come to expect the same from our corporate events and business meetings. Gone are the days of static slideshows and stale activities –– the B2B audience is looking for surprise, delight and novelty along with their information. Legacy can help you do away with […]
How to stand out at a crowded trade show
Did you know that you have roughly three seconds to grab someone’s attention before they move onto the next thing? Now that we have yours, let’s talk trade expos and how you can stand out from the crowd. Whether you’re gearing up for Expo West, SXSW, SOBE, NY Wine & Food, or any other major […]
Taste, touch & more: why in-person sampling is so effective
In-person taste tests are no-brainers for food and beverage brands that want potential customers to try their products, but sampling is also important for brands across all types of industries. From beauty to health to fitness, experiencing a product firsthand can be a game-changer when it comes to launching new products and building brand loyalty. […]
Unlock the power of summer festivals for your brand activation
It’s hard to believe as you’re zipping up your winter coat, but now is the time to start thinking about summer! Summer brand sampling, that is. Warm weather means festival season, and festivals are the perfect place for your brand to engage consumers, sample your incredible products, and leave a lasting impression on your target […]
How to attract customers back to the store
The retail landscape has undergone significant transformations, particularly in the face of the ever-expanding online marketplace. To stay ahead of the competition and attract more customers, retailers and brands need to adopt innovative marketing strategies that create compelling in-store experiences while seamlessly integrating with the online world. Tactics to Enhance the In-store Experience: Legacy Retail […]
The power of pop-up experiences
Pop-up experiences have emerged as a dynamic marketing strategy that enables brands to connect with their audience in unique and exciting ways. These temporary or semi-permanent brand experiences offer numerous advantages for businesses, from product launches and sales boosts to expanding into new markets and creating buzz around your brand. Now is an ideal time […]