For Yokahama, we carefully crafted a program to educate our select media professionals and dealers on the GEOLANDAR M/T+ tire, blending classroom sessions with exhilarating off-road excursions to highlight its capabilities. Throughout the immersive experience at an off-roading facility, we provided unlimited access to product and our team, complemented by group dinners, activities, and branded accommodations—all aimed at enhancing awareness, driving sales, and expanding their market presence.