To promote its partnership with the Minions and the release of the new Minions movie, Tic Tac needed a fun sweepstakes microsite.
Legacy developed a responsive, single-scroll site that brought to life the fun and whimsy Minions characters, encouraging deeper user exploration and engagement beyond the site while simultaneously adhering to tight usage guidelines set forth by Universal. The mechanics of the sweepstakes were oriented to facilitate repeat visits on a daily basis, and to encourage sharing on various social networks. The site was responsively designed with a mobile-first philosophy in order to accommodate the myriad screen sizes currently on the mobile/tablet landscape.
After a successful 2015 campaign that earned awards for excellence in both design and development from the Web Marketer's Association, Legacy was tasked with developing subsequent microsites for the release of Minions on DVD in 2016 and the premiere of Despicable Me 3 in 2017.