adventures in glassware
To bring to life Pacifico’s discovery positioning, Legacy was tasked with developing an on-premise glassware program that embodied Pacifico’s Spirit of Baja and drove awareness and trial.
Legacy created the Adventure in a Glass program, designing a series of hand-illustrated glassware for 23 individual markets, each featuring three off-the-beaten path locations. These custom glasses inspired social adventure and sparked interested around these unique explorations and experiences, reinforcing the brand message “Where Will Pacifico Take You?”.
The program was activated in bars via glassware distribution and by engaging consumers through sampling.