marooned on malibu island
Malibu requested a plan to elevate Malibu Rum as the official drink of summer while driving awareness and trial to its extensive portfolio.
Marooned on Malibu Island partnered the biggest brand of summer with the biggest band of summer – Maroon 5 – for an unforgettable experience. Retail and bar promotions directed consumers online to nominate their town as the site of a private Maroon 5 concert that only Malibu could deliver. Malibu’s brand-owned activations at Maroon 5’s 33-city summer tour drove the experience home among consumers, bartenders and fans. Malibu and Legacy unified the campaign with a major social media and advertising push, including Shazam, Live Nation and TV.