A couple weeks ago, we attended EventTech in Vegas, the world’s only conference about using social media and technology to reinvent, reimagine, extend and amplify live experiences.
It was an insightful week filled with testing the latest and greatest technology and learning about the latest trends.
We have pulled together our top six learnings from the week. Check ‘em out!
1). An event specific hashtag could be counterproductive. Stay consistent.
2). Create experiences that acknowledge your intended audience’s behavior traits.
Sometimes when planning an event, you can get caught up in focusing only on telling the brand’s story and bringing it to life. To design an event that fully engages the diversity of attendees, one should focus on each type of behavior traits below and hone in on event details accordingly.
Sharers: Willing to share other’s ideas (Re-tweeters)
Joiners: Will join something they think is interesting - Like contests
3). Everyone has a photo booth in their pocket. Use it.
4). Content + Context is king.
5). Focus on your brand’s differentiator to guide the planning process.
6). People Retain
80% OF WHAT THEY EXPERIENCE – MAKE IT COUNT!!
Contribution by: Josh Silverstein, Senior Account Executive