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INSTAGRAM STATISTICS RELEVANT TO ANY SOCIAL STRATEGY THIS YEAR

Any good event has a shareable feature, usually in the form of social media. A great pic on Instagram can give attendee’s followers experience-envy and allow for increased foot traffic at your next activation.


Social Media Today released key Instagram statistics to keep in mind when planning your event’s social strategy:


     - 70% hashtags are branded
     - 71% US businesses use Instagram
     - 80% users follow a business
     - $4 billion mobile ad revenue
     - 79% more engagement with location
     - 70% posts go unseen
     - Photos>video, 36% more popular
     - 65% top posts feature products
     - Photos with faces get 38% more likes
     - UCG has 4.5% higher conversion