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Event Trends for 2018
Advanced technology and enhanced human connection rule the new year.
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INSTAGRAM STATISTICS RELEVANT TO ANY SOCIAL STRATEGY THIS YEAR
Key numbers to keep in mind when planning your 2018 strategy.
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2017’S MOST WATCHED ADS MIRROR CULTURAL CHANGES
Compared to 2016, this year’s top ads feature themes of inclusion, diversity and empowerment and pull our heartstrings in every direction.
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VIRTUAL REALITY VS. AUGMENTED REALITY
The two can get confused. We’re explaining the difference.
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SNAPCHAT THE PERFECT PLATFORM FOR SPORTS?
New audience and ratings reports show a clear correlation.
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POP THE BUBBLY AND GET COZY…AT 30K FEET
With 90% of people booking winter holiday travel, December is the perfect time to address some new creature comforts and bonus add-ons hitting US airports this season.
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SIX TOP TAKEAWAYS FROM EVENTTECH 2017
We've gathered our top takeaways from Event Marketer's EventTech 2017, the world's only conference about using social media and technology to reinvent, reimagine, extend and amplify live experiences.
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WHY EXPERIENTIAL MARKETING AND THANKSGIVING ARE BASICALLY THE SAME THING
Turkey may be your main event, but it’s not the only piece to a successful meal.
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ARTIFICIAL INTELLIGENCE: THE INTERSECTION OF CHATBOTS & EXPERIENTIAL MARKETING
Our digital director presented on the permeation of chatbots in today’s marketing world at EventTech 2017.
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HOW TO BE NAMED A TOP WORKPLACE
Legacy was named to the Chicago Tribune’s Top Workplaces 2017 list.
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IN-STORE AR
Just in time for the holiday shopping rush, Mastercard has launched multiple partnerships to bring AR into the retail space.
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SPORTS + ENTREPRENEURSHIP
Multi-millionaire athletes and multi-billionaire ownership groups are considering how entrepreneurs can build upon athletic successes.
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TIPS AND TRICKS TO HOSTING A BEER FEST…ON BEHALF OF A WHISKEY BRAND
Few things go together as neatly as whiskey and beer, so we brought Jameson’s Irish Whiskey and the brand’s 16 craft brewery partners together in New York for a first-of-its-kind beer festival. We learned quite a bit along the way…
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NOW YOU SEE IT…
In order to view L.L.Bean’s latest ad you have to be outside.
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NINE THINGS RUNNING THE CHICAGO MARATHON TAUGHT US ABOUT EVENT MARKETING
Event marketing is a marathon, not a sprint.
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SOCIAL CAMPAIGN MAKES COFFEE PERSONAL
Starbucks used ‘National Coffee Day’ to send customers cups illustrated inspired by their tweets.
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