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A DAY IN THE LIFE OF AN INFLUENCER
With today’s rapidly growing influencer movement you would expect there would be a secret formula for time spent blogging, social media managing and going offline when you need a break. But is there?
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influencer marketing 2.0
Cutting-edge data and fresh insights into next generation influencer campaigns - how conventional wisdom has changed and how to leverage the power of influence for better ROI at events.
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How to Survive a Coast-to-Coast Mobile Tour: Anecdotes From a 7,800+ Mile Journey
After six weeks on the road in an 18-foot step van, one of our account teams share what helped them make it through.
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SMOKEY BEAR GOES DIGITAL
In honor of Smokey Bear’s 73rd birthday, the Wildfire Prevention campaign has implemented digital-first videos and ads.
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AUTOMATED TRANSPORTATION NO LONGER FUTURISTIC ENDEAVOR
The transportation industry has been making headlines for technology advancements. From driverless cars and pilotless planes to Hyperloop One, the future of travel looks automated.
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2017 BACK-TO-SCHOOL SHOPPING TRENDS
For the 10th consecutive year, Deloitte surveyed 1,200 parents with at least one child entering grades K-12 to examine upcoming shopping and spending trends.
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FOUR REASONS A HIT TV SHOW BECAME AN UNSTOPPABLE BRAND
Magnolia, the brand created by HGTV’s home-flipping power couple, has successfully expanded far beyond the small screen.
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BY SEVERING TIES WITH NETFLIX, DISNEY REACHES APEX OF CORD-CUTTING
Disney announced its own streaming services and content removal from Netflix, potentially ushering in a new era of direct-to-consumer programming.
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LA 2028 MAY SAVE HALF OF OLYMPIC SPONSORSHIPS
The Olympic return to the U.S. may act as an incentive for brands to renew sponsorships when agreements end in 2020.
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TOWN BRANDED FOR ITS MOMENT UNDER [NO] SUN
How did a small town in southern Illinois brand themselves after an event that will last less than three minutes?
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AIRBNB TAKES GUESTS MUSHROOM FORAGING
Airbnb is embracing experience and expanding their home-sharing platform, allowing users to plan an entire trip. Airbnb Experience connects travelers with expert-guided activities and local must-sees.
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MUSIC FESTIVAL TAPS MILLENNIAL BELIEF IN CLIMATE CHANGE
A Trash Monster, tens of thousands of young trees and collectable swag – Lollapalooza has enacted initiatives to further appeal to its environmentally conscious target audience.
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“ADULT PLAY” IS A TREND BACK TO FAVORITE CHILDHOOD PASTTIMES
Millennials are lazy. They avoid growing up. They are entitled and they want a participation trophy. These are some of the less-than-complimentary stereotypes of the Millennial generation which we now know have been debunked. Yet in the past few years a seemingly contradicting new trend has emerged: adult play.
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HOW TO MAKE AN IMPACT IN A SEA OF BRANDS
Five days, one city, 200+ events. When one of our account teams attended Tales of the Cocktail this year they were tasked with making our brands stand out.
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TOPGOLF TRANSFORMS SPORT INTO FULL ENTERTAINMENT EXPERIENCE
The effects of the “Tiger Woods bubble” burst lasted a few years but the sport’s ability to adapt and transform into a full entertainment experience has helped it rebound with 2.5 million new participants last year alone.
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Emergence Of eSports Provides Opportunity for Marketers
Video games are coming increasingly untethered with the rise of massive tournaments. Much like traditional sports, these events carry opportunities for brands to make their mark by adding to the experience.
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